Producing successful landing pages for your real estate marketing initiatives doesn’t need to be a difficult practice. We have observed that by following a proven formula, you will begin to produce hundreds or perhaps thousands of high quality leads for your business in a short length of time.
Though this procedure is composed of two major areas (driving traffic and conversions), we are only going to focus on the 2nd element at this point. For this reason, let’s begin to investigate the 4 key steps you ought to take to generate a winning squeeze page.
1. First, your squeeze page must have a solid and attractive headline in order to grasp your visitors’ attention and motivate them to review the rest of your body content. This particular item can make or break your real estate marketing efforts from the outset, so you will have to address a major need, issue or desire that your visitors have. Some excellent initiators for this might be “How to…” 5 Tips to…” or “Who else wants…” Consider using red font as well in order to make the title really stand out.
2. Second of all, the left hand side ought to consist of some kind of video recording, audio track, or bullet point content. Our favorites happen to be online video together with bullet points. This is the part where you need to give your viewers with benefits and not features. What major pains can you solve? Go over some of these things within your content.
3. Thirdly, on the right hand side of your real estate marketing landing page, you will provide some kind of opt in. Although this is the most straightforward step by far, please don’t make the mistake of asking for way too many fields for your customers to submit. In other words, less is much better, so we typically suggest only asking for their name plus e-mail in almost all instances. Your call to action button ought to say something along the lines of “Get Immediate Access,” “Download Now,” etc.
4. All three preceding factors hinge on this last point. Unless you have something for your viewers that resembles real cash value, practically all your other initiatives will certainly be squandered. This is not the place where you deliver PLR or some cheap report that prospects can acquire anywhere. You have got to go above and beyond to exceed expectations and literally blow away your prospects with free, quality information.
Simply by implementing these 4 components, you will immediately begin to rule your local marketplace and generate great rapport with your future clients. For even more tips, tools as well as specialized training, check out Real Estate Marketing 411.